ACCOUNTING DOESN’T START WITH BOOKKEEPING. IT STARTS WITH STRATEGY. read it on smbfinanceos.com Tuesday night I went to an event and ended up in one of those “so what do you do?” conversations. I told them I’m a fractional CFO. You could see it on their face. They’d been burned before. So I asked what happened. They were part of a family office. One of their companies was growing fast, and they brought in a fractional CFO through an outside firm because they wanted strategic help. What they...