Most business owners don’t wake up thinking, “I should hire a CFO.” They wake up thinking: “Why are we profitable, but cash still feels tight?” Or: “Who do I trust on this, and what do I actually need?” And that’s where the trouble starts, because the market has made “CFO” a label you can buy without actually buying the outcomes. This week’s theme is simple: stop buying titles. Start buying systems. Because you don’t hire a CFO to get reports. You hire a CFO to get better decisions, faster,...